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CUAG SPORTS AG
High-end redesign with dynamic retailer search
CUAG Sports AG repositioned itself in the sports market through a dynamic redesign of the website.
A sporting comeback by CUAG Sports AG
The sportswear company CUAG Sports AG commissioned us to revolutionize their website while remaining true to their brand identity.
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Results that are impressive
Corporate Design (CD)
Starting position
As a leading sporting goods retailer of high-end bicycle brands, CUAG Sports AG was looking for a solution to convey the same dynamism, high quality and sportiness online that it is known for.
At the same time, a solid basis for future SEO optimizations should be created and an interactive retailer search for over 180 retailers should be integrated.
STRATEGY & IMPLEMENTATION
The strategy was to reflect the sporting energy and quality of CUAG Sports AG in a high-end design.
In addition, we developed a dynamic retailer search that enables customers to quickly and easily find the nearest retailer. We implemented the project on WordPress, which makes future SEO optimizations easier.
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RESULTS
In line with the character and ambitions of CUAG Sports AG, we have created an unmistakable digital presence that strengthens their brand identity and at the same time meets user requirements. The feedback on the new design and the dynamic dealer search was overwhelmingly positive.
RESULTS
As a result of the redesign and targeted on-page SEO measures, Vapeshop Gubrist climbed to first place within 6 months for the contested keyword “Vape Shop” and was able to rank in the top 3 for the keyword “Vape Shop Zurich.”
Users particularly appreciate the combination of distinctive brand identity and high usability. In addition, the improved page architecture already has the potential to increase SEO results. We are proud to look back on a successful project.
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