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LOTOS AG
Redesign & backlink strategy for translation agency
Lotos AG strengthened its growth through a redesign and an extensive backlink strategy with
over 350 links.
New splendor for Lotos AG translation agency
Lotos AG, an experienced translation agency in Lucerne, commissioned us to redesign their online presence from scratch and strengthen it in Switzerland's highly competitive translation market.
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Successes at a glance
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Starting position
Lotos AG is characterized by its profound language skills and close customer loyalty.
The relaunch of their website presented a challenge: The new website should not only precisely represent the Lotos AG brand and services, but also strengthen its online presence in the Swiss translation market.
In addition to redesigning the corporate design and user experience, our goal was to improve off-page SEO.
STRATEGY & IMPLEMENTATION
Our approach was to analyse the target group and competition in detail in order to clearly define Lotos AG's position in the market. In the area of web design and user experience, we created a fresh, modern look and optimized user flow through content and call-to-actions. When it came to search engine optimization, we focused on identifying valuable backlink opportunities.
STRATEGY & IMPLEMENTATION
Our approach was to analyse the target group and competition in detail in order to clearly define Lotos AG's position in the market.
In the area of web design and user experience, we have created a fresh, modern look and optimized user flow through content and call-to-actions. When it came to search engine optimization, we focused on identifying valuable backlink opportunities.
RESULTS
Through our targeted approach, we were able to significantly improve Lotos AG's online presence. We identified over 350 backlink options that can sustainably increase the domain rating and thus the website's Google rankings. This resulted in a significantly stronger positioning in the Swiss translation market and improved performance during sales calls.
RESULTS
As a result of the redesign and targeted on-page SEO measures, Vapeshop Gubrist climbed to first place within 6 months for the contested keyword “Vape Shop” and was able to rank in the top 3 for the keyword “Vape Shop Zurich.”
Overall, through targeted technical optimizations and on-page text optimizations for a total of 803 keywords, the site ranked within the top 100 search results — and that within just 6 months of SEO.
With the relaunch of the website, Lotos AG is now well prepared for the future. Their fresh, modern appearance sets them apart from the competition and enables them to respond even more specifically to the individual needs of their customers. The successful implementation of this project demonstrates once again how important a well-founded strategy and professional implementation are for online success.
