SEO AGENCY

What does an SEO agency do? A large part of our work initially involves selecting the right keywords. We analyze the search volume of keywords, their level of difficulty and search intent in order to determine the most relevant keywords for your company. A targeted selection of keywords is important, as this affects both the traffic and the conversion rates of your website. When creating the keyword strategy, we try to find a balanced keyword mix. When creating the strategy, our agency differentiates between informal, commercial, transactional and navigational keywords.

You can find a basic introduction to SEO in our SEO guide

Based on the defined keywords, our agency creates a content strategy, because search engine optimization (SEO) largely also means excessive content marketing. With the help of software tools, the semantic meaning of the identified keywords is analyzed from Google's perspective and the keywords are grouped or separated according to the results. In the next step, the structure of the text content of individual pages is determined. The individual keywords are divided into individual pages. The art of content strategy is to correctly correlate the right keywords with each other.

High-quality links are crucial for the visibility and authority of your website with search engines such as Google. These links are called backlinks. With the help of intelligent software, our SEO agency carries out SEO analysis. This allows us to examine the backlink profiles of your competitors and discover potentially valuable link building opportunities for your website. We also take a prospective look at which portals or websites would be a good place for you to get a backlink.

You can find a basic introduction to the topic of backlinks in our blog articles “What is a backlink?” and “Are backlinks still important in 2023?”

You can find a more in-depth discussion of the topic of backlinks in our Backlink Guide 2023

In our technical SEO audit, we examine the technical optimization level of your website. This involves aspects such as the URL structure, loading times, 404 and 4xx errors or the use of tags such as robots.txt or canonical. With the help of our specialized software and performance tests, we put your website through its paces and determine the level of technical optimization. Based on the results of the audit, we derive the necessary SEO measures.

In a user experience audit, we check the user-friendliness of your website. Are important buttons placed in the right place, how clear is the visual hierarchy of your website, how large are the gaps and how is the content made accessible to the user. These aspects are particularly relevant because they significantly influence the conversion rate (the percentage of website visitors that are converted into leads) of your website.

Once the keyword research, backlink analysis and technical audit have been completed, we develop a detailed SEO roadmap for the search engine optimization of your website in a joint kick-off session. This master plan defines the chronological sequence of SEO activities and presents them transparently for everyone involved. The master plan is based on the findings of our analysis and takes your strategic business goals into account. In addition to the SEO strategy, this kick-off session also sets out specific SEO goals in the form of key performance indicators (KPIs), which define how the success of SEO marketing is measured in concrete terms.

Once it is clear how success will be measured, we implement the Google Analytics (GA) and Google Search Console (GCS) tracking setup. With tracking setups, we make specific goals measurable, which we use for ongoing SEO analysis. These goals can be, for example, clicks on specific buttons, the time spent on a particular page or other targeted actions on the website. We configure the tracking setup on Google Analytics - depending on your objectives - to suit your individual needs.

Optimizing your Google Business profile is particularly worthwhile for local search queries, as Google often displays the so-called Local Pack for these search queries (Google Maps map with businesses in the vicinity). By specifically optimizing your Google Business profile, you can increase your company's local presence and catch more local search queries.

Our SEO agency offers comprehensive services, including error fixes (404, 4xx etc.), URL structure optimization as well as optimization of loading speeds and mobile friendliness. With technical search engine marketing, we ensure that your website functions smoothly and is favored by search engines. Act now and achieve optimal visibility with our agency. Contact us for top-notch technical SEO services and turn your website into a search engine magnet!

Through ongoing on-page optimization, our SEO agency ensures that all content on your website remains relevant and up-to-date. On-page optimization is therefore primarily about content marketing. Our ongoing on-page SEO optimizations include the optimization of existing pages for specific keywords, as well as the analysis, planning and creation of new content such as blog articles that ensure a higher thematic relevance of your website. We also implement effective internal linking strategies such as content silos, which provide additional ranking boosts.

Off-page SEO is about the ongoing optimization of external factors such as backlinks and social signals in order to sustainably increase your visibility and boost the authority of your website. Based on the link building analysis, our SEO agency strategically places valuable backlinks for your website. We also help your website to become more relevant in the search engine via company directories and social media.

As an experienced SEO agency, we offer comprehensive Conversion Rate Optimization (CRO) to maximize the conversion potential of your website. Our approach focuses on understanding the user experience of your website visitors in depth. Unlike other SEO agencies, our agency uses advanced analytics tools to gain valuable insights into user behavior. This data enables our SEO agency to develop targeted strategies that are tailored to the specific needs of your target group.