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MACHER HANDEL GMBH
National expansion of a vape shop in Zurich
An established E-cigarette shop In Zurich, a redesign of the online shop on Shopware 6 and SEO optimization increased online traffic by 512%.
Online expansion of a vape shop in Zurich
The Gubrist vapeshop, an established E-cigarettes online shop in Zurich, opted for an extensive expansion of online retail. This case study documents the successful transition of the local retail store to a consolidated online presence.
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Results that are impressive
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Starting position
Vapeshop Gubrist, a well-known supplier of e-cigarettes and accessories in Zurich, planned to expand its online presence to reach a larger customer base. The goals for the web project were multi-layered:
STRATEGY & IMPLEMENTATION
The implementation of the web project required a detailed analysis of the target group and the competition. The resulting UI/UX design was implemented on Shopware 6 and impresses with a user-centered, unmistakable design.
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In order to highlight the desired industrial character of the brand, which is already portrayed in the vape shop logo, we put together a dark color palette with brown-beige highlight colors. Custom icons in the navigation and dynamic filter functions on the category pages ensure maximum flexibility for the user.
We also implemented a centrally positioned global search function, as well as a payment gateway with all common payment methods (including Twint), which offers users maximum convenience when processing payments.
The connection to the local cash register system and the Bexio accounting software was seamless and was set up in such a way that inventory and payment between online shop and retail store are processed automatically.
RESULTS
As a result of the redesign and targeted on-page SEO measures, Vapeshop Gubrist climbed to first place within 6 months for the contested keyword “Vape Shop” and was able to rank in the top 3 for the keyword “Vape Shop Zurich.”
Overall, through targeted technical optimizations and on-page text optimizations for a total of 803 keywords, the site ranked within the top 100 search results — and that within just 6 months of SEO.
RESULTS
As a result of the redesign and targeted on-page SEO measures, Vapeshop Gubrist climbed to first place within 6 months for the contested keyword “Vape Shop” and was able to rank in the top 3 for the keyword “Vape Shop Zurich.”
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This improvement resulted in a significant 512% increase in traffic. Customer loyalty has also improved, which is reflected in positive customer feedback and frequent Google reviews.
In conclusion, the Vapeshop Gubrist project is a prime example of the successful digitization of a local retail store. The structured approach and consistent implementation of the defined goals have led to measurable results.
