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PERRON
CI & website redesign for brasserie in Basel
Restaurant Perron records 800+ organic clicks thanks to an SEO-optimized website per month.
Perron - Dive into the world of brasserie
Brasserie and Bar Perron in Basel, known for its delicious dishes and sophisticated cocktails, was looking for a way to improve its brand presence on the Internet and attract more guests.
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Results that are impressive
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Starting position
Perron's previous website no longer met the high expectations of aesthetics and brand identity. The challenge was to design a website that represents Perron's high-quality brand presence and attracts more guests through an improved play of colors.
The project aimed to develop a corporate identity (CI) that reflected the character of the restaurant. An improved user experience should also be created that attracts more guests and leads to higher conversion rates.
STRATEGY & IMPLEMENTATION
After a detailed analysis of the target group and competition, we developed a unique design that strengthens Perron's brand identity and improves the user experience.
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The new color palette brings the stylish interior of the restaurant more into focus through atmospheric moods. The new “Aguila” font combines lines, curves and triangles to reflect the geometric shapes of the place. The new color palette makes the website look calm and simplistic, with highlights in a golden-beige tone also underlining the quality of the restaurant and its offerings.
For conversion rate optimization (CRO), we elegantly integrated new offers such as banquets into the website and used strategically recurring call-to-actions (CTAs). By designing the content for individual search terms, we also ensured that visibility for relevant local keywords increased.
RESULTS
The Perron website is now in new splendor and perfectly reflects the high quality and charm of the brasserie and bar. Perron offers guests a culinary journey from classic French recipes to creative interpretations by the chef.
RESULTS
As a result of the redesign and targeted on-page SEO measures, Vapeshop Gubrist climbed to first place within 6 months for the contested keyword “Vape Shop” and was able to rank in the top 3 for the keyword “Vape Shop Zurich.”
The new website has significantly improved Perron's performance. SEO measures have increased visibility, which means that the website now receives over 800 clicks per month via Google. The platform was also able to attract more guests online by integrating the online booking tool Localina and is positive about the future.
