LET SEO TEXTS BE WRITTEN

Google is a text-based search engine, so the text content of your website is one of the most important factors for search engine optimization (SEO). If Google can't tell what your page is about based on your text, you won't be able to achieve high Google rankings.

Google does not read a text like a normal person, because the search engine is an algorithm, which means in other words texts are analyzed using mathematical formulas.
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Writing for people and the algorithm is two pairs of shoes. A good SEO text must bring this together.

A bad SEO text only optimizes so that the right keywords, in the right places, at the right frequencies, are incorporated into the text, but forgets that the text is being read by people.

A good SEO text does this too, but pay attention to the flow of reading, relevance and includes an interesting story in the text.

If done well, an SEO text can result in your website appearing higher up in search results, ideally in the top rankings. This is equivalent to more visitors and, ideally, more turnover.

Of course, thanks to AI tools such as ChatGPT and Gemini, anyone can now create texts easily and quickly. The question is how well optimized self-created texts are.

Wenn du selbst SEO-optimierte Texte erstellen willst, dann empfehlen wir auch mal unserem On-Page SEO Guide 2024 zu lesen.

Knowledge about topics such as keyword research, natural language processing (NLP) and sales psychology is a prerequisite for an SEO text to be effective. In addition, paid SEO tools are required for efficient text creation. optimale SEO-Textlänge. Zudem werden für eine effiziente Texterstellung kostenpflichtige SEO Tools benötigt.

Our SEO copywriters have this know-how and have the appropriate tools at their fingertips. If you calculate the time required to create the text yourself, it is in very few cases worthwhile to do it 100% yourself.

Keyword research is a complex discipline that cannot be explained in a few sentences.

Basically, with the help of our SEO tools, Google and the competition, we always try to find out which keywords a specific target group is using for which purpose.

An important aspect of this is analyzing the search intent of a keyword. If this is not done correctly, subsequent SEO texts can be completely ineffective.

When it comes to SEO texts, we measure success primarily on the basis of organic rankings.

We proceed in such a way that we take stock of the current Google ranking before publishing a new text on the page. After publishing the text, we continue to monitor the rankings for the corresponding keyword and see potential improvements.

Something that should be avoided at all costs is so-called “keyword stuffing.” This means weaving large numbers of a specific keyword into a text in an unnatural way. This practice not only makes the text illegible, but also provides no added value.

Texts should always be written primarily for people, because who likes to read a robotic AI text with 100 times the same keyword? That's right, no one!

No, because then you're obviously plagiarism.

Plagiarism is not only ethically questionable, but also risky, because plagiarism is prohibited on the web according to the official Google Search Guidelines. With plagiarism on your website, you risk being punished by Google.

We sincerely recommend that you invest your time in unique and fresh content. If you can't find the time yourself, then let us write your SEO texts.