ICT SERVICE PROVIDER

3X more online inquiries for local IT service providers

A local ICT service provider in Switzerland tripled its organic customer inquiries via the website through our SEO optimization.

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Optimization success in figures

1200

monthly users

more customer inquiries
via the website

7,16 %

Visbility 
Score (Ahrefs)

Starting position

It was an existing WordPress website that had been online for 6 months. Before optimization, the website had a medium domain rating (DR) of 18 and operated in the ICT sector.

The technical optimization level of the site was estimated at 72% after the initial SEO audit using Ahrefs (SEO tool). The reasons for this were a misconfiguration of the robots.txt file, too large image files, missing alt tags, duplicate meta titles and meta descriptions, and a lack of interlinking, which resulted in numerous orphan pages.

As a result of the recent publication, the website had not published any other content in addition to the service pages. The goals for the customer were clear. It was no longer enough to leave customer acquisition to chance for sustainable growth.

Until now, leads have only been generated through word of mouth and personal contacts. As an IT service provider, it made sense for the company to also focus on digital customer acquisition via SEO in order to achieve predictable customer growth without major additional acquisition costs.

SEO Strategy

The site was relatively young, had little content and the existing pages were only poorly optimized for high-volume keywords. There were also no backlinks and business citations, which affected Google's trust vis-à-vis the website.

It was therefore clear to us that on-page SEO was in the foreground, while the number of backlinks from external websites and company directories should lead to an additional traffic boost.

The focus on on-page SEO has the advantage that all SEO activities can be fully influenced. In addition, SEO today is no longer just about backlinks, but rather about the thematic relevance of the page, and this is achieved through on-page SEO.

Keyword research

Technical SEO

Create unique content

Strategic interlinking

Optimizing existing pages

Placement of backlinks

A PROCESS WITH GUARANTEED GROWTH

ANALYSIS & STRATEGY

Keyword research is the basic building block of every SEO strategy, because at the beginning it must be determined for which terms we want to optimize our site and weigh up the pros and cons of individual search terms. Taking search intent into account plays a decisive role here. Basically, a distinction can be made between 4 different search intentions.

Audit & technical
SEO optimization

Technical improvement potentials of the website were identified through a comprehensive SEO audit and then addressed through technical optimization. H1, H2 and H3 titles were optimized for the specified focus keywords. In addition, duplicate or missing meta titles and meta descriptions were added or changed and alt texts were added for images.

PERFORMANCE-BASED WEB DESIGN

After keyword research, it was about bringing new and high-quality content to the website. Existing pages were optimized for transactional keywords and new pages were integrated in the form of blog articles and landing pages for further keywords.

Strategic INTERLINKING

The thematically related blog articles were arranged hierarchically and then linked together through strategic interlinking. This made it even easier for the search engine to identify the interrelated topics. As a result, the website is assigned even higher thematic relevance.

CONTINUOUS SEO OPTIMIZATION

A high ranking on Google doesn't come overnight. Based on data analyses, we continuously support you with search engine optimization even after going live, in order to ensure sustainable success.

ANALYSIS & STRATEGY

A project without a strategy leads to headless implementation. Based on your corporate strategy, we define measurable success metrics, target group and market positioning. Based on this, we develop a digital strategy.

CONTENT CREATION

Targeted communication is of central importance for the success of your online presence. We create content that clearly communicates your positioning, attracts your target group and is optimally optimized for the search engine.

PERFORMANCE-BASED WEB DESIGN

We develop a design that brings your brand to life and uses iterative experiments to ensure that every design element is designed to maximize user engagement and achieve faster growth.

DEVELOPMENT ON WORDPRESS

Our designs are implemented on the open-source WordPress platform in such a way that you can manage all content easily and without technical know-how.

CONTINUOUS SEO OPTIMIZATION

A high ranking on Google doesn't come overnight. Based on data analyses, we continuously support you with search engine optimization even after going live, in order to ensure sustainable success.

01 KEYWORD RESEARCH

02 AUDIT & TECHNICAL SEO OPTIMIZATION

03 Content STRATEGY &  CONTENT creation

04 Strategic INTERLINKING

Book a 30-minute strategy call

*We respect your time and guarantee real added value. Our strategy talks are informative and not sales talks.

Results: More online visitors and more deals

Within 4 months, we were able to increase website traffic from 0 to 1,200 searches per month.

As a result, visibility on Google was significantly increased in a competitive industry within a short period of time and, after optimization, the company was able to withdraw over 7% of traffic from its own site.

As a result of the significantly increased traffic volume, the customer received an average of 3x as many customer inquiries via their website after optimization and could rely on a predictable, organic lead stream from now on.