MACHER HANDEL GMBH

From 240 to 1,200 in 6 months organic clicks per month

In just 6 months, the Gubrist vape shop went from an underdog to a Google favorite and organic click rates increased from 240 to 1,200.

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Optimization success in figures

80+

technical Ahrefs
Score

1,200+

organic clicks
per month

750+

Keywords in the
Top 100

Starting position

Markus Macher, the passionate owner, had already created a strong presence in Zurich and an online shop that presented his wide range of vape products. But the challenge? The world of Google was an undiscovered territory for him. The SEO performance of his online shop was still sleeping beauty and was waiting to be woken up.

Our goal was clear: We wanted to catapult the Gubrist vape shop into the digital landscape, where it could be seen, searched for and found. With a sophisticated SEO strategy and a clear understanding of Markus Macher's brand niche, we set out to transform his online presence. This challenge was the starting point of our exciting 6-month SEO journey.

SEO Strategy

After careful competition analysis and keyword research, we developed a comprehensive SEO strategy.

This included a roadmap for technical optimization, on-page content optimizations, and a basic strategy for off-page SEO aimed at building backlinks, all within the specified budget.

Keyword research

Technical SEO

Create unique content

Strategic interlinking

Optimizing existing pages

Placement of backlinks

Implementation of the SEO strategy

TECHNICAL OPTIMIZATION

The first step in our mission was to improve the technical condition of the Gubrist vape shop website. Here, we found that 4xx and 5xx errors stood in the way of users and affected search engine rankings. But we took on the challenge and removed these barriers to improve both user experience and ranking.

Speed optimization

Another decisive step was to improve the loading time of the desktop version of the website. We know that nothing scares a visitor more than a slow website — and Google shares this view too. By optimizing speed, we were able to ensure a faster, smoother user experience while winning Google's affection.

Keyword optimization

The thematically related blog articles were arranged hierarchically and then linked together through strategic interlinking. This made it even easier for the search engine to identify the interrelated topics. As a result, the website is assigned even higher thematic relevance.

STRATEGIC 
BACKLINK PLACEMENT

To improve the user experience and structural clarity of the website, we added breadcrumbs. These small but powerful navigation elements not only cleverly guide users through the website, but also help search engines better understand the structure of the website.

CONTINUOUS SEO OPTIMIZATION

A high ranking on Google doesn't come overnight. Based on data analyses, we continuously support you with search engine optimization even after going live, in order to ensure sustainable success.

ANALYSIS & STRATEGY

A project without a strategy leads to headless implementation. Based on your corporate strategy, we define measurable success metrics, target group and market positioning. Based on this, we develop a digital strategy.

CONTENT CREATION

Targeted communication is of central importance for the success of your online presence. We create content that clearly communicates your positioning, attracts your target group and is optimally optimized for the search engine.

PERFORMANCE-BASED WEB DESIGN

We develop a design that brings your brand to life and uses iterative experiments to ensure that every design element is designed to maximize user engagement and achieve faster growth.

DEVELOPMENT ON WORDPRESS

Our designs are implemented on the open-source WordPress platform in such a way that you can manage all content easily and without technical know-how.

CONTINUOUS SEO OPTIMIZATION

A high ranking on Google doesn't come overnight. Based on data analyses, we continuously support you with search engine optimization even after going live, in order to ensure sustainable success.

01 TECHNICAL OPTIMIZATION

02 SPEED OPTIMIZATION

Another decisive step was to improve the loading time of the desktop version of the website. We know that nothing scares visitors more than a slow website — and Google shares this view too. By optimizing speed, we were able to ensure a faster, smoother user experience while winning Google's affection.

03 KEYWORD OPTIMIZATION

04 STRATEGIC  BACKLINK PLACEMENT

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*We respect your time and guarantee real added value. Our strategy talks are informative and not sales talks.

Results: More online visitors and more deals

Within 6 months, we were able to increase website traffic from 240 to 1,200 searches per month. During the same period, Google impressions rose from 100 to 2,100 per day.

As a result, visibility on Google was significantly increased in a competitive industry within a short period of time and, after optimization, the company was able to withdraw over 7% of traffic from its own site.

As a result of the significantly increased traffic volume, the customer received an average of 3x as many customer inquiries via their website after optimization and could rely on a predictable, organic lead stream from now on.