TN Services GmbH

300% Traffic increase through SEO optimization

TN Services GmbH was able to triple website traffic within 6 months through strategic on-page optimization.

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Optimization success in figures

300 %
Traffic increase
80
organic keywords
in the top 100
3:19 min.
Session duration
(100% increase)

Starting position

The newly created WordPress website from TN Services GmbH was in the so-called “Google Sandbox” at the start of the project, which made SEO optimization difficult in the short term.

Technical optimization potential was estimated at 63% following an initial SEO audit, including due to missing meta titles, meta descriptions and lack of redirects from the previous domain.

With little existing content and specialization in a niche industry, our focus was on on-page SEO.

SEO Strategy

In contrast to off-page SEO, which depends on the goodwill of external parties, we were able to manage on-page SEO ourselves. Our main concerns were:

Keyword research
inventory and
Optimizing existing pages
content strategy
 and creation
Silo Building by

strategic links

A PROCESS WITH GUARANTEED GROWTH

optimization
existing pages

With the help of Google, Ahrefs and Seobility, the existing pages were audited and then SEO-optimized. We have optimized H1, H2 and H3 titles to the specified focus keywords. We have also added missing meta titles and meta descriptions and added alt texts for images. The URL structure for subpages has also been standardized.

Development of
Content Strategy

Based on the selected keywords, a comprehensive content strategy was then developed. In doing so, thematically related keywords were clustered and arranged hierarchically in order to achieve a maximum thematic relevance of the website.

Content creation

Over a period of 6 months, new blog articles were published weekly on the previously researched focus keywords. The blog articles were equipped with rich media such as infographics, which increases the chance of external backlinks. The length, shape and type of content was determined individually depending on the search intent.

Strategic
Backlink placement

In order to regularly place thematically relevant backlinks, regular link outreach was carried out, guest blog articles were published and links from partners and suppliers were placed. When placing the links, attention was paid to a balanced distribution of anchor texts to ensure an optimal effect of the backlinks on the rankings.

CONTINUOUS SEO OPTIMIZATION

A high ranking on Google doesn't come overnight. Based on data analyses, we continuously support you with search engine optimization even after going live, in order to ensure sustainable success.

01
05
04
03
02
ANALYSIS & STRATEGY

A project without a strategy leads to headless implementation. Based on your corporate strategy, we define measurable success metrics, target group and market positioning. Based on this, we develop a digital strategy.

CONTENT CREATION

Targeted communication is of central importance for the success of your online presence. We create content that clearly communicates your positioning, attracts your target group and is optimally optimized for the search engine.

PERFORMANCE-BASED WEB DESIGN

We develop a design that brings your brand to life and uses iterative experiments to ensure that every design element is designed to maximize user engagement and achieve faster growth.

DEVELOPMENT ON WORDPRESS

Our designs are implemented on the open-source WordPress platform in such a way that you can manage all content easily and without technical know-how.

CONTINUOUS SEO OPTIMIZATION

A high ranking on Google doesn't come overnight. Based on data analyses, we continuously support you with search engine optimization even after going live, in order to ensure sustainable success.

Book a 30-minute strategy call
*We respect your time and guarantee real added value. Our strategy talks are informative and not sales talks.

01 OPTIMIZING EXISTING PAGES

With the help of Google, Ahrefs and Seobility, the existing pages were audited and then SEO-optimized. We have optimized H1, H2 and H3 titles to the specified focus keywords. We have also added missing meta titles and meta descriptions and added alt texts for images. The URL structure for subpages has also been standardized.

02 DEVELOPMENT OF THE CONTENT STRATEGY

Based on the selected keywords, a comprehensive content strategy was then developed. In doing so, thematically related keywords were clustered and arranged hierarchically in order to achieve a maximum thematic relevance of the website.

03 CONTENT CREATION

Over a period of 6 months, new blog articles were published weekly on the previously researched focus keywords. The blog articles were equipped with rich media such as infographics, which increases the chance of external backlinks. The length, shape and type of content was determined individually depending on the search intent.

04 STRATEGIC 
BACKLINK PLACEMENT

In order to regularly place thematically relevant backlinks, regular link outreach was carried out, guest blog articles were published and links from partners and suppliers were placed. When placing the links, attention was paid to a balanced distribution of anchor texts to ensure an optimal effect of the backlinks on the rankings.
Book a 30-minute strategy call
*We respect your time and guarantee real added value. Our strategy talks are informative and not sales talks.

Results: Sustained increase in traffic

The significant 300% increase in traffic can be attributed to the improved ranking of numerous newly added service and blog pages. With 8 out of 10 keywords in the top 10 search results and 2 keywords in the top 3, the visibility of the website was significantly increased.

In summary, the TN Services GmbH project shows that with a well-founded content strategy, high-quality content and strategic interlinking of content, significant improvements could be achieved that could increase the company's digitally realized turnover.