ONLINE OPTICIAN

30X MORE TRAFFIC IN 6 MONTHS FOR AN ONLINE OPTICIAN

In just 6 months, an online optician's traffic has increased by a factor of 30 through effective SEO optimization. In this case study, we explain the main steps of our process.

View project

Optimization success in figures

590

daily impressions

technical  
Ahrefs score

1000+

Keywords in the
Top 100

Starting position

Our customer, an online optician, was faced with the challenge of an almost non-existent online presence. Despite appealing products and a tempting price-performance ratio, the website remained virtually invisible in search engines. Our thorough SEO analysis included both a technical audit, which revealed speed issues and crawling hurdles, and a content audit, which revealed that the content was not optimally tailored to relevant keywords.

SEO Strategy

Our SEO strategy was based on the insights gained and aimed at resolving the technical issues, optimizing the website structure, and pursuing a keyword-centered content approach. The main areas of focus were:

content creation

Technical SEO

Placement of backlinks

Implementation of the SEO strategy

TECHNICAL OPTIMIZATION

We made extensive technical adjustments to increase the loading speed of the website and improve crawlability.

CONTENT CREATION

We developed a content plan that was tailored to relevant keywords for the eyewear market. Each piece of content was created specifically to improve search engine rankings.

Link structure

We launched an outreach campaign to gain high-quality backlinks from relevant, industry-specific websites and thus improve search engine rankings. Links were also placed in forums and company directories.

STRATEGIC 
BACKLINK PLACEMENT

To improve the user experience and structural clarity of the website, we added breadcrumbs. These small but powerful navigation elements not only cleverly guide users through the website, but also help search engines better understand the structure of the website.

CONTINUOUS SEO OPTIMIZATION

A high ranking on Google doesn't come overnight. Based on data analyses, we continuously support you with search engine optimization even after going live, in order to ensure sustainable success.

ANALYSIS & STRATEGY

A project without a strategy leads to headless implementation. Based on your corporate strategy, we define measurable success metrics, target group and market positioning. Based on this, we develop a digital strategy.

CONTENT CREATION

Targeted communication is of central importance for the success of your online presence. We create content that clearly communicates your positioning, attracts your target group and is optimally optimized for the search engine.

PERFORMANCE-BASED WEB DESIGN

We develop a design that brings your brand to life and uses iterative experiments to ensure that every design element is designed to maximize user engagement and achieve faster growth.

DEVELOPMENT ON WORDPRESS

Our designs are implemented on the open-source WordPress platform in such a way that you can manage all content easily and without technical know-how.

CONTINUOUS SEO OPTIMIZATION

A high ranking on Google doesn't come overnight. Based on data analyses, we continuously support you with search engine optimization even after going live, in order to ensure sustainable success.

01 TECHNICAL OPTIMIZATION

We made extensive technical adjustments to increase the loading speed of the website and improve crawlability.

02 CONTENT CREATION

We developed a content plan that was tailored to relevant keywords for the eyewear market. Each piece of content was created specifically to improve search engine rankings.

03 LINK STRUCTURE

Book a 30-minute strategy call

*We respect your time and guarantee real added value. Our strategy talks are informative and not sales talks.

RESULTS: MORE ONLINE CUSTOMERS

The implementation of our SEO strategy led to impressive results: The daily impressions of the website rose from 20 to just under 600. The number of keywords in the top 100 doubled, with Core Web Vitals improving by 50%.

In addition, the conversion rate improved by 75%. The website's technical optimization rate, as measured by Ahrefs, rose to 93%. This resulted in an ROI of over 200%, which underlines the enormous impact of a well-designed and implemented SEO strategy.